SVC is one of the largest co-operative bank’s having their branches pan India. SVC wanted a contest around the time of Ganesh Chaturthi to create an engagement with the people.
D-Crypt came out with a simple yet innovative idea of combining age-old faith with the new age fad of selfies and named it #SelfieWithBappa. People could upload their pictures and get a chance to win exciting prizes from SVC. The idea became a hit with people and the selfies just came pouring in.