Pokemon Go, Siri, Cortana enjoyed their own share of popularity. Now, it’s time for Alexa! The intelligent, voice-based virtual assistant is creating a stir of excitement across the globe. She serves all sorts of information. She will play music, provide information, deliver news and sports scores, update you with the weather report, control your smart-home and even allow you to order products that you’ve ordered before. Doesn’t it remind you of J.A.R.V.I.S of the Iron Man fame? The lab assistant who helps Tony Stark a.k.a from Iron Man in all his endeavours.
These newborn inventions of the digital world are termed as Virtual Assistants. They are typically cloud-based programs which require internet-connected devices and applications to work. They give updates through the cloud automatically and learn all the time. The more you use them, the more they adapt to your speech patterns, vocabulary and preferences seamlessly.
In the realm of marketing and consumer service, the virtual assistants have proved their prowess as an extended hand of customer service and a helpful tool. The technology has transformed virtual assistants to such an extent that a few innovators are even customizing the visual appearance of their assistants. While we enjoy the services of such virtual assistants, we owe a lot to the advancements made in the fields of AI and machine learning. It’s because of such advancements brand are now capable of developing virtual assistants specialized in marketing as well as generating leads.
As virtual assistants become mainstream, more and more interactions between users and online platforms will be assumed by them. A research firm from the west claims that the global native digital assistant installed base is set to exceed 7.5 billion active devices soon. The pace at which virtual assistants are evolving, it can be predicted that these AI-powered assistants will have a multi-billion-dollar market by 2020.