The advertising industry has practiced vivacious changes in terms of Knowledge development, Medium, more approaches to entice customers and on Creativity over the last numerous decades. Advertising itself is a creative procedure. It is the outcome of long term planning and hard work on the part of the copywriter & creative director who prepares & shapes the final copy of advertisement.
Core of Advertising: Creativity
Advertising nowadays has altered in many ways; it has become more creative, this has inflated the brand value. There is adequate evidence that value for a brand will be shaped through creativity. A fruitful & great creative idea can give brands the required push to realize new heights. It is very important that with creativity involved in advertising it should not forget its simple agenda –of informing, convincing, and selling.
Creative advertising needs to be intelligent, sharp, imaginative to the point and tremendously catchy. It must motive people to purchase advertised product. The message and plea made should be able to make positive impact on the consumers. With time the advertising strategies are shifting but should not leave question mark on the sustainability of creativity and also not to overlook consumer’s intelligence
The Ad’s Triumph
There are plentiful features which play role in determining whether advertisement travel healthily or goes off-colour. Marketers need to test several markets to get a full understanding of an ad’s likely efficiency, but it develops similarly vital to understand what it takes to beat the odds and craft a truly Creative Advertising. Most brands in the same group deliver more or less the same useful benefits and answer the same needs of the consumers. With so many products on the market having the same utility, the only way to position a product, service, or company contrarily from anything else in the same group is through creative development in advertising. Today traditional advertising is losing its sheen. The biggest problem with traditional media is that consumers today have lots of choice for ad avoidance. The fragmentation is very high and there is very less scope of customized message for all. The creativity in advertising could never exist in isolation without a background. The success of final product fully rest on on understanding and the relevance of message it aims to convey. Advertising business includes people & creative advertising is one that trades through people’s hard work, and appropriate market demand. If you form the healthy environment for creative people with right kind of required information, they can sincerely build great & saleable advertising. Advertising people bond together as a ‘team’ not as individual, Therefore, creative advertising that truly sells in the market and live a hard impression in mind is the result of ‘team work.