Augmented Reality gained its due fame with Pokemon GO. The best-selling AR mobile game was admired, downloaded and played by millions across the world. However, it sails way beyond gaming and entertainment. It has proved its prowess in many sectors and has now come to advertising, and it’s going to change the way the advertising market functions. Augmented Reality makes advertising incredibly interactive. It equips the marketers and advertisers with the ability to reach out to consumers in totally newer ways. It provides the ability to target based on consumers’ likes, time spent by consumers understanding the product, whether they have looked at other competitors’ products or so.
Advertisements created with the help of augmented reality, help to initiate an emotional connection with users. These advertisements are quite interactive and realistic. They infuse a feeling amongst the consumers that they’re playing an engaging video game. This helps a brand to build an emotional connect, raise its awareness and encourages customers to make purchases. Also, in the world of technology, Augmented reality advertising is affordable and more immersive than traditional means of advertising. Placing ads in popular print magazines can be rather expensive as compared to launching an augmented reality campaign. Moreover, the same AR application can be used for many campaigns.
Digital technologies, Internet applications, and new media offer many opportunities for greater exposure. Augmented Reality is one of them, it offers advertising effectiveness and obtains consumers’ attention. It gives the best of both worlds—serving the real-world advantages of touch, sight, and sound with additional interactive digital enhancements. The more the campaign is able to engage the customers, the more the campaign will be able to sell products. Obviously, there will be a fine line to walk between making ads better and making them run-of-the-mill specimen, but as AR goes mainstream, it will become a great tool in the coming days.