Social media, if defined, can be said as a set of web-based tools of communication that aids people by interacting with each other. Today, social media has become an integral part of connecting with the world. The same can be said for businesses. With digital world on the rise, each and every business has started investing in social media strategies for an upper hand amongst its competitors. According to the numbers, advertisers are expected to spend almost $14 billion by 2018 alone. Hence it is safe to say that the value of advertising with the help of social media is of paramount value for any business.
Social media websites such as Facebook and Twitter are in the forefront of advertising, while others such as Instagram, Snapchat and LinkedIn are slowly catching up. At this digital age, social media has become an important driver for lead generation and sales. Additionally, from a brand’s perspective, it has become a platform to showcase what a brand is all about and in the process, find new potential clients. With billions of people present on networking sites today, targeting the required demographic is easier.
But using social media for a business’s strategy means catering according to the different customers. How a business uses its social media pages depends on what the objective is. For some it can be driving traffic and leads, while for others it will be converting that leads. Mapping the strategy plays a key role and reaching the potential clients with social media can benefit a business significantly.