The digital world of advertising has seen a lot of its ups and downs. But every now and then, there comes an unique or new trend which somehow gets merged in the world of advertising and snowballs to become something big. Today, a mobile has become one of the fundamental things in one’s possession. A core component in the daily necessities of life, mobile has become the primary source of information for a consumer. It’s no secret that there’s a huge disparity between the duration of time people spend on their smartphones than on any other technological or traditional mediums. This major difference has helped the era of mobile advertising to grow quite substantially.
Mobile advertising focuses on a certain and specific demographic set of people who are identified from their set of personal, shopping or display preferences. The corresponding consumer data greatly helps in categorising the individuals according to their preferences. Add to that the benefits of high speed mobile internet such as 4G networks, people and brands are more closely connected than ever. It is safe to say that mobile advertising is much more efficient than a web-based online advertising and has become the abode for brands to showcase their true potential.
According to the latest reports and trends, mobile advertising is not just growing rapidly but also booming exponentially than any other forms. Brands are adapting to the mobile-optimized ad formats for a far more wider reach. More and more number of businesses are learning to effectively use the mobile platform. Capturing a consumer’s attention while they are engrossed on their smartphones while in a Metro or an auto, makes the brand much more prone to interaction. Whichever you look, the trend of mobile advertising is on a rise and the numbers are expected to rise more with the emergence of new businesses.