Modern innovations have opened a new door to the aspects of advertising. One such is Digital Advertising. Appealing to the consumers with an interactive approach is essential for the brand to showcase its portfolio. But ever wondered how does the digital agency cope up with the brand’s ever changing thoughts? So let’s dive into the world of digital advertising and see what makes us tick.
When you join a Digital Advertising, you pick up on quite a number of things. Here are the 5 utmost important things you learn when you join the forces.
The client is always right.
No matter the creative insight you have concocted for campaign, no matter the strategy you have implemented, if the client feels it won’t work then that’s it. You can be backed up with data, statistics and Google Analytics, but it’s unmatched against the client’s vision.
Social life? What is that?
Ever wondered why is it when you plan to leave work early is the day when you get a ton of work? Once you join a digital agency, your soul belongs to the clients. It’s no surprise that the weekend plan of most people here will be to get sleep some more than the rest of the days.
Briefed on project: 10 am. Deadline: 12 pm
Almost everyone who has ever worked in advertising requires dexterity to get the things done within the stipulated time, be it few hours or few days. This knack does not take long to be incorporated once you dip your toes into digital agency.
You get to know different versions of “NO”.
From client to creative director and everyone in between, the copy and art will have its innumerable set of rejections. There will be inputs to enhance it too, all from their different perspectives but there will always be something falling short. SO get ready to cope up with that.
Expect the unexpected.
Clients and their ideas can change within seconds. You may never know what is around the corner, but you need to be ready. Things will change quickly and you adapting to the situation is essential for your survival.
Working in a fast-paced and dynamic environment requires the tenacity to get the job done within the stipulated time but it has its own reward in the scope of getting that extra sleep on a weekend