Terms like meta-descriptions, sitemaps and link building probably come to mind when one thinks about search engine optimization. But one term that isn’t usually at the top of the mind is social media.
Social media reigns as one of the foremost forms of communication for brands and individuals. And the search engines are taking notice of the same. Incorporating social media strategy into SEO can help improve a business its ranking, its visibility and unlock untapped potential.
Social media marketing and SEO are tightly interwoven. Both are organic, inbound strategies which focus on building an appealing identity to woo visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts spend on SEO can doubly improve the social media reach and can greatly increase search rankings. It’s no surprise that SEO and social media are finding themselves under the same umbrella with the organic online marketing ecosystem growing at a greater pace. When they function in sync, they help in higher visits thereby increasing website traffic.
Compared to other marketing channels, social media benefits SEO in unexpected ways and can boost SEO strategy in a very tangible way, with two parameters:
- Serving quality content that’s timely, interesting, and valuable to
- It must be made easy to share.
Combining Social media services with SEO strategy comes with a basic principle. One has to bear in mind that providing better experience to users will make the brand gain better search rankings. Analysing the aspects of this principle, a brand can enhance its social media campaigns, which will ultimately give its users better experience, which will also make potential customers discover the brand. Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future.