In the recent few years, a smartphone has become an integral part of our identity. They have evolved to become more than just a means of communication. They are our pursuit of new address, our quest for new recipes, our adventure for daily commute and many more. Today, consumers are immersed with ads filled with creative content and far too frequently. Obviously it goes without saying if the content is relevant and interesting, the path to purchase can be quite short and easy.
Digital user experiences have become more important than ever. Be it on web or on smartphone, consumer relationship is evolving into new heights with technology. The light bulb moment for mobile advertising came when brands realised they can showcase their products and services to their respective audience at any time, anywhere. Just by switching to a smaller screen, the audience are offered with diverse solutions personalised to suit their lifestyle.
The recent necessity of providing suitable digital experience has significantly increased. We are living in the golden age of user experience. As consumers feed their everyday life onto the mobile, advertisers and marketers are seeing the upward growth of small screens. Brands are entirely focusing on the simplicity and the relevancy of providing content-rich user experience. Looking at the numbers, it’s no leap to deduct that mobile was always destined to surpass the advertising spend over the other traditional means.