Rise of The Machines On Social Media

There are plenty of Hollywood flicks that deal with the theme of AI apocalypse; earlier we used to dismiss this as a work of fiction but the end may seem closer than it is.

On 24th March, Microsoft launched a Chat-bot named Tay (@TayandYou) who describes herself as “An AI on the internet that has zero chills”. This AI masqueraded as an 18 year old female whose main target audience were adolescents between the age of 18 and 24. The main purpose of this AI was to learn the way millennial talk and think which will be reflected in Tay’s personality as well.

Godwin’s law which states that the longer the conversation on internet the higher the probability that someone or something will be compared to Hitler or Nazism and Tay was soon bitten by this bug. Posting racist tweets and replies was the reason that the chat-bot was discontinued within 24 hours.

image source: www.ibitimes.co.uk
image source: www.ibitimes.co.uk

We did see the revival of Tay the on 30th March but she was discontinued again after posting tweets regarding doing drugs in front of the police. Microsoft responded by making Tay’s Twitter profile private, preventing anyone from seeing the tweets, in effect taking it offline again.

image source: www.money.cnn.com
image source: www.money.cnn.com

Though all of Microsoft’s chat-bot experiments have not failed. Microsoft China introduced the AI Xiaoice which is a big hit in China. Xiaoice chats with the users, crack jokes and remembers details of previous considerations. The AI has more than 20 million registered users and is active on various social networks like Weibo, Touchpal among others. Some People even describe the experience with Xiaoice is similar to having a girlfriend.

rands currently employ clever social media managers that post, tweet and share on behalf of the companies. They have another important job of upholding the brand personality and reiterating the brand’s core beliefs.

Automation is currently threatening many existing jobs and may take away the job of social media managers as well. Brands may soon employ clever AI that will be programmed with the brand’s personality and core beliefs that will tweet, troll and DM on behalf of the companies.

This is an interesting time to be alive where machines are learning to mimic human intelligence and may soon surpass us in all aspects. So,

Image source: memgenerator.net
Image source: memgenerator.net

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