Advertising in this digital age has become an art form in itself. There are so many innovative ideas floating around on the Internet that it has become hard to keep track of things. But sometimes from the depths of insanely creative minds, comes an ad that invokes an emotional attachment with people that it leaves its mark long after the ad has vanished from the mainstream. Advertising has poised itself in such an amicable way that it has become an integral part of the community in the recent years. Be it the huge billboards you see while you are travelling or website Ads of your favourite gadget while browsing Facebook, advertising is slowly reshaping the usual trends, adapting to the new age. The old age techniques are paving way to a new and enhanced way of advertising, keeping in mind the targeted demographic.
Here are some trends making its way to this digital age or are already here:
Using hashtags is one of the popular trends today. Gone are the days when hashtags were used sparingly and only in select places. Today, hashtags are the quickest way to access whatever information you are looking for. No matter the content or the idea, hashtags have evolved into making a story of its own.
It’s true when they say ‘Content is the King’ in today’s marketing strategy. Providing a strategic approach to showcase valuable and relevant content for a clearly-defined audience has become an invaluable variable in this modern age. The very fact that content marketing sells the idea of the product makes it an indispensable tool in this modern age.
Mobile has single-handedly become the most efficient tool for advertising. Captivating the audiences with strategically placed ads while they are browsing for a Pink Floyd song or watching an upcoming trailer of new film, the undivided attention of user to their cell phone makes it an interesting idea for products to showcase their potential.
The hands-on approach in this digital age to behavioural data has become one of the primary sources for advertising. Targeting advertisements which are specific to a certain demographic based on their browsing and purchase patterns is what behavioural data is all about. What makes this recent trend, as unique, is the point that behavioural targeting makes the maximum use of efficiency to fit the customer persona. These are quite a few trends which has evolved from the dawn of Advertising age and it seems that they will be staying here for quite a while.