POWER OF OUTDOOR MEDIA TODAY

Often referred to as “out-of-home” or “OOH”, outdoor media is powerful and comprised of many different formats, though it is mostly associated with billboards. They are the cornerstone of outdoor advertising, though there are many other alternative forms of “outdoor media” available today. It’s the most vital medium that supports all media as it acts a reminder medium for print, TV, digital and all others. The first billboards were leased in the 1860s, in the US. Over the course of 150 years, billboards have evolved to incorporate computerized graphics on recyclable vinyl. Special effects, including three-dimensional digital graphics, are becoming more prevalent in outdoor advertising nowadays.
The major categories of outdoor media are billboards, street furniture, transit, alternative media, and cinema. Outdoor advertising (OOH) has emerged as a new frontier for what has traditionally been dominated by TV, radio and print and is regarded today as a co-equal of yesterday’s “traditional” media and best of all outdoor media is much more cost effective! In today’s world of ubiquitous camera phones and social media, targeted OOH can be a powerful way to generate significant — and 100 percent hack-proof — digital engagement. Social media, TV, internet are all fleeting media, they are not permanent, outdoor media, like print is the only other powerful medium even today. One major reason that the clients prefer outdoor is that it lives in and is owned by the community, with frames having been there sometimes for generations; with local communities witnessing for years every new soap powder, car launch or community message appearing and changing every two weeks. It would seem that the frame itself has built huge credibility of displaying messages that are believed. When you compare this opportunity of stand out and ownership with that of other media that carries content, you can start to see why outdoor is first on the pick list for marketing teams responsible for advertising campaigns India is on the move, spending more time in transit and less time in the home. As such, our mobile society makes outdoor advertising an important and effective means of getting messages in front of people’s eyes. Billboards can be an effective way to generate name or product recognition with traveling consumers. Although the cost to design and manufacture a billboard can be expensive, the exposure garnered from the advertising often begins the minute after installing the billboard. Placing an ad on a billboard that includes a company name and a memorable image of a product or service stays visible 24 hours a day, every day of the week. These mobile consumers see billboards every day while traveling for business or pleasure. Within your market, you can find out how many people pass by certain intersections or on certain thoroughfares to determine roughly where ad-space hot spots exist. As consumers usually get just a fleeting glimpse of a billboard, a business must design the advertisement in a simple, bold and innovative manner. Today, innovation carries a lot of weight. And images showing the biggest benefit of the product or service along with up to seven words copy makes the most effective billboard, according to marketing experts. Additionally, purchasing between six and 10 billboards located near each other creates the most effective awareness-building advertising campaign, according to marketing experts Outdoor as a medium will continue to be a favourite for corporates and marketers for a long time to come.

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