Online Extravaganza

Nobody ever imagined about the online shopping spend during this year’s festive season. Its whopping 45,000 crore as per industry estimates. These figures would not have been known until the E-Commerce figures were making rounds in media. Metros like Delhi, Mumbai, Hyderabad, Pune, Bengaluru are in the forefront of this massive spend. The Flipkart ‘Big billion sale’ is back and so ‘Dil ki Deal’ by Snapdeal and ‘Great Indian Festive Sale’ by Amazon. It was a smart move by Snapdeal which started the Diwali campaign immediately after Ganesh festival.
The idea seems to have covered smartly the potential geographical areas where festive spend dominates. E-tailers bring biggest advantage to the small traders who look forward to reap the benefits of such a huge campaign. With digital technology times are changing fast and the idea of online supermarket is going to stay for some time, unless technology reinvents for another revolution. This business model of pooling products combined with advertising campaign & marketing strategy has proven to be cost effective for several small traders. A decade back exhibitions were the platform to showcase the products and it used to be an event with at least 2 months of pre event planning. Now it gets easy to simply join the online supermarket and get noticed and that too without boundaries. As far as shoppers are concerned, those who had positive experience in the last 2 years are bound to go in for online shopping and word of mouth would also add up bringing more shoppers to go for it. Looks like a new shopping experience will cheer up the festive mood. The dynamics of advertising and marketing are fast changing. Innovation & ideas will be a key factor for survival.

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