The world is shifting towards a virtual realm, popularly known as the social media. In this realm, consumers are constantly sharing their experiences about a product or service, unknowingly educating fellow buyers. This experience-sharing habit has created such an impact, that it has made paid commercials nearly redundant. Off lately, such influencing rituals have given birth to influencers, who are revered for their view about a product or a brand.
Influencer marketing is next big thing in the digital marketing domain as people don’t trust television commercial or ads anymore. They trust people. More accurately, they trust a voice of a trustworthy source. Research has revealed that approximately 92% of consumers trust a brand recommended by others. Even if they don’t know brand advocates personally, they still believe in them for their expertise in the subject. Taking a cue from the trends of social media marketing, there is one thing is for sure— influencer marketing is taking off, whether we like it or not.
Here are few reasons as to why it is taking off
Influencers build trust:
To date, a recommendation from friends or relatives has prevailed as the most credible form of advertising. Similarly, when an influencers talk about a brand, people believe in his/her claims and indirectly trust the brand by opting for its products.
Good Content Creator:
Influencers know their target audience like the back of their hand. They understand their preference and how they react to different posts. That’s one of the reasons why influencer can seamlessly find the approach to followers and reveal the product through their content.
Research has shown that 51% of marketers were able to acquire better customers through the means of influencer marketing. Marketers also express that through influencer marketing they have been able to reach varied and diverse audiences. It can be concluded stating influencer target their audiences in a better manner