The world of mobile ads has grown quite tremendously in the recent couple of years. The opportunities for brands have multiplied with mobile advertising. And for the brands who have not yet embraced digital measure, they are slowly evolving. But what makes them stand apart in this digital world of mainstream media? Is it the content present in the micro-moments or is it the timing that plays an integral purpose to fuel the brand’s perception?
Smartphone has become the most trusted partner in this present digital age when it comes to almost everything. From online shopping experience to researching Do-It-Yourself kits, mobile ads push the brands extravagantly when it comes to the holiday season sale. Its no small feat that smartphone today, are there in the moment of need and significantly assists in getting things done, especially during the holidays.
The recent spurt of mobile web usage during the holiday season drives a brand’s competency which plays an integral factor in determining the success rate. But what plays in the long run is the strategies incorporated to drive the mobile ad campaign. But optimising the brand perception to suit the consumer’s mindset and resonating with them is crucial to win more moments with the consumer moving forward.