Developing a digital marketing campaign can be as much a science as it is art, and this has to happen in an industry that majorly depends on affiliates to bring in traffic. So making a decision about where to invest the marketing money is not an easy task. If the marketing objective is to increase customers, leads, retaining traders etc., by using both paid and other forms of advertising in both social media and search engines, then the following points can help you.
Get on top with quality
This is the age where people are looking for precise and quality content to save time and to get correct and valid information. So when a customer searches something in a website like Google or others, the results that happen to be on the top of the page has a greater chance of getting clicked or at least most of the time. So every business or company always strives to get to the top page of search results. Google and other search engines always provide informative and relevant content that precisely tries to match what the user is searching for. So developing a content that’s high on quality and uses SEO can always help websites reach the top pages of search results. Just because it doesn’t involve paying search engine and social media websites for such efforts need not mean it’s absolutely free. It requires immense efforts and knowledge to be able to produce content that sticks out, so provided you are a talented writer and an SEO expert, you may need to hire someone who is. Though maintaining a high-ranking website only with quality content is not easily manageable, it can provide a strong foothold in the market.
Get on top with payment
Paid searches, as the name suggests is where companies and businesses pay to be on the top of search results of search engines and social media. Paid searches can help in generating more brand awareness and leads. We also have the option of reaching a target audience based on age, location, income etc. Another such paid marketing is remarketing, where banner ads keep showing ads of things or items that we have searched for.
Get on top with native ads
The other way to get noticed is with native ads, a new entrant into digital marketing where sponsored content is shown to the audience in a manner that’s not intrusive or disruptive. This makes brands create a higher brand awareness and credibility. Native ads induce the element of sale without making it seem like an ad, but more like an informational content. So the main difference between an organic and paid marketing is that paid ads have more time to get noticed while organic results take some time to get noticed if done properly.Both require their own efforts and both take time to give rich results. But as always, a healthy mix of both can make your digital marketing campaign diverse and chances of being successful a bit more. Organic results provide you the rich dividends of credibility and trust, whereas paid results provide you with immediate attention. We are sure will have a take on this subject matter, so share your views or feel free to get in touch with us.