The essence of a good brief
A well-produced creative brief is critical to conceive a watertight creative strategy or, as one would generally define, a marketing
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The end times of advertising?
Who remembers Mary Hopkin? Her famous song, “Those were the days my friend /We thought they’d never end…We’d fight and
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Emotion, Desire and USP
Desire is born out of contrast we are living, emotions drive the desire for a specific reason, object, product etc.
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Four ways to deal with an ever changing digital marketing environment
With the digital marketing space evolving at a fast pace, keeping up with the change can be quite an uphill task.
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