One of the common trend with many companies you may come across is personalization of message they are trying to deliver. This approach provides an experience that appropriately meets customer expectation and preferences. Companies have started backing personalisation in content by investing more for creating websites and apps that includes quick adoptable trigger-based call-to- actions and others that brings in greater amount of engagement.
Although conversion is an important metric marker, it can be daunting to only focus on that. Here, mixing personalisation with conversion helps optimize the quality of content. It becomes imminent for digital marketers to understand their clients and the consumers better than ever before.
Big Data revolution is making marketers take consumer data to an altogether new level. Businesses can now easily measure & understand consumer behavior, which ultimately helps them take effective decisions.
Companies have to keep in mind about the pitfalls of taking hasty decisions and misinterpreting data. This can lead to wastage of effort and time. Data and analytics can effectively help in personalisation, but if not used properly then can only end up taking resources with no results.
It’s important to move beyond basic optimization, and for doing that it’s essential to have a strategy in place as to how do you convert raw data into something that can be finally utilised to connect with your consumers. Time doesn’t wait, especially in the social media world. If you are not doing it, then some one else might just make the most of it and leave you behind taking your customers away.
So let us know your views on personalisation in digital marketing and feel free to contact us.