Stories have defined our perspective in the world. They have aided us in evolving the tales to be recounted and helped share experiences. The integral part has been that stories have helped us teach and adapt traditions along the way. With storytelling, a moment can be communicated or defined in a better way. Today, with a variety of social media channels and ever-changing technology, we have adapted to spreading a message across in 140 characters or minimalist pots. However, storytelling can pull the message by utilising all the right fragments.
At an amateur level, storytelling basically consists of planning, lot of research and creating content for maximum effectiveness. But just storytelling isn’t everything. User experience is what comes to play here. Storytelling allows the user to understand even a complex idea with a influential insight. Resonating with a particular set of audience is the key for an effective story. But user experience can offer a myriad of emotions to the audience.
The core value of experience is embracing the story and visualising it in such a manner that a consumer finds it interactive. With the right approach, storytelling can influence the brand and help gain the traction it strives to obtain. As Donald Miller once said, “We live in a world where bad stories are told. Stories that teach us life doesn’t mean anything, that humanity has no great purpose. It’s a good calling, then, to speak a better story. How brightly a better story shines. How easily the world looks to it in wonder.”