Advertising has become one of the essential tools for effectively portraying a brand’s image to a consumer. With many unique and innovative trends coming up, brands are aggressively trying to showcase their perspective to the world. And that’s where, advertising comes to play. Brands approach to innovative ideas so as to get that extra edge among its peers plays the deciding factor for their brand awareness. We covered one of them recently, which was Virtual Reality. On this article, let us focus on something of the same category which was already present and yet, people failed to notice it was here. Let us focus on ‘Augmented Reality’.
A brand’s audience potential largely depends on how well can it communicate its vision to a consumer. And to do that, advertising plays an important role. Creating buzz, using social media channels, executing effective strategies are some of advertising’s bits. With Augmented Reality, a brand can not just do all of the above only with ease, but also make a lasting impact in the world of short attention span people. The beauty of Augmented Reality is that, it seamlessly integrates digital world with the real one and provides an extraordinary experience.
The thing with Augmented Reality is that its been here since few years but brand’s failed to effectively implement it. Sure there were few of the companies such as Cadbury, Starbucks, Hyundai, Absolut and few other in digital media, who effectively executed integrating brand value resonate with the audience. While in print media, Siemens, Vespa, Northern Lighting and others aided consumers connect with their products like never before. With ease of access to new technologies and brand’s quest to resonate better with the audience, Augmented Reality can finally be utilised to its full potential in this present digital age.
Image Credit : By OyundariZorigtbaatar