Every marketers dream is to seek maximum attention of their audience. One of the best way’s to accomplish this is to be always present through various mediums and platforms to seek their attention. In many ways the year 2016 has seen an exponential shift in catching the eyeballs of the public by being present and bringing in livelier content through the internet medium and social media platforms. Thereby by setting a trend for year’s to come.
Let us know what are those things:
Videos can communicate a lot helping the marketers to use it for conveying their message effectively in a short span of time. With easy access to internet and multitudes of platforms available like social media, video websites etc, marketers now have a lot of options to choose from.
There was a time when it was considered as a nerdy mode of communication, but not any more. Its popularity and use has steadily increased giving marketers a new avenue to utilise it for effective ads and campaigns.
No other social media site has taken the world by surprise like snapchat. It was presumed as a medium for youngster’s and hipster’s, but it turned out to be appealing to large section of people. Each month, thousands of videos, drawings and photos are sent by users. Though currently used by few brands, marketers have a great opportunity to utilise this portal for their benefit.
Though everyone is in consensus about the effectiveness of content marketing, the trick lies in how to grab attention of the people who visited your website and read the content, but couldn’t be converted into lead. Here marketers can use ‘remarketing content’ by tagging visitors and sending them content even when they are off the website as a reminder.
Instagram and Pinterest
With visuals trumping all other forms of stimulations, such social media portals are gaining prominence in the market place for their effectiveness in grabbing audiences attention. Advertising options are immense with the requirement of very little effort and expenses.
The number of platforms and mediums available for marketers can get a bit overwhelming, but if a right strategy is formulated for your campaigns then rich dividends can be reaped with these happening trends of 2016.
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